Online advertsing

Online advertising in the Uk has grown by 12.8% in the last year and now accounts for a quarter of all advertising spending.
That figure amounts to over £4 billion according to a study by the IAB ( Internet Advertising Bureau) and accountants PwC, and internet advertising has now outpaced the rest of the market.
The largest growth area belongs to display advertising on social network sites which grew by over 200%.
A recent study showed that internet users spend a quarter of their online time on social network sites making advertisers keen to target this area.

Posted in: Online advertsing,study by the IAB